IMG being future focused, and creatively driven, asked for a rebrand that maintained these core values but in a new and refreshing way.
Dialling back the nostalgia from previous years but maintaining IMG's character and core brand elements, I created a campaign that felt professional, modern and single minded.
Bringing back the dominant shapes and making them centre stage, the new identity creates engaging scenes, reinforcing forward-thinking marketing with the power to shape the future of their sector.
Dialling back the nostalgia from previous years but maintaining IMG's character and core brand elements, I created a campaign that felt professional, modern and single minded.
Bringing back the dominant shapes and making them centre stage, the new identity creates engaging scenes, reinforcing forward-thinking marketing with the power to shape the future of their sector.
Shaping the future
Client: IMG Group
Brand Identity
Client: IMG Group
Brand Identity
