PUMA Suede brought out a new campaign last year focusing on the heritage story of the Suede sneaker. Creating well thought out compositions and subtle nods of cultural references to the birthplace of the PUMA Suede, we designed a crafted visual journey for the customers to enjoy from shop window, to trade marketing islands inside the Puma stores.

The PUMA Suede hit the scene in 1968 and has been changing the streetwear game ever since.
          
Client: Puma
Branding / Retail